Privacy Policy

Thank you for visiting purelunca.com.

This website is operated by Sichuan Natailiqing Trading Co., Ltd., doing business as Purelunca (the “Company,” “we,” “us,” or “our”).

Purelunca is a brand operated by Sichuan Natailiqing Trading Co., Ltd.

We respect your privacy and are committed to protecting your personal information while providing a secure, reliable, and convenient shopping experience.

This Privacy Policy explains how we collect, use, process, store, and protect your personal information when you visit our website, purchase our products, or interact with our services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.


Company Information

Brand Name:
Purelunca

Legal Company Name:
Sichuan Natailiqing Trading Co., Ltd.

Business Address:
Room 2408, Floor 24, Building 4, Unit 1, No. 299 Yinglong South 1st Road, Chengdu High-tech Zone, Sichuan Province, China

Customer Support Email:
service@purelunca.com


Information We Collect

We may collect personal information when you interact with Purelunca, including when you:

  • Browse our website;
  • Create an account;
  • Place an order;
  • Subscribe to communications;
  • Participate in promotions;
  • Contact customer support.

The information we may collect includes:

  • Name;
  • Email address;
  • Phone number;
  • Shipping address;
  • Billing information;
  • Payment-related information;
  • Order history;
  • Customer service communications.

Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect certain technical information through cookies, pixels, log files, scripts, and similar technologies.

This information may include:

  • IP address;
  • Browser type;
  • Device information;
  • Operating system;
  • Pages visited;
  • Website interactions;
  • Referral information;
  • Browsing activity.

We may use this information to:

  • Maintain website functionality;
  • Improve website performance;
  • Analyze website usage;
  • Improve customer experience;
  • Provide relevant products and services.

Information From Third Parties

We may receive information from trusted third parties, including:

  • Payment processors;
  • Analytics providers;
  • Marketing partners;
  • Advertising platforms;
  • Social media services.

This information may help us:

  • Process transactions;
  • Prevent fraud;
  • Improve our services;
  • Understand customer preferences.

We process information received from third parties according to applicable privacy laws.


Analytics and Advertising Services

Purelunca may use third-party analytics and advertising services to understand website activity and improve customer experiences.

These services may use technologies such as:

  • Cookies;
  • Tracking pixels;
  • Web beacons;
  • Similar tools.

Third-party providers operate according to their own privacy policies.

Purelunca does not control the independent privacy practices of third-party services.


Cookies and Similar Technologies

Cookies are small data files stored on your device that help us improve website functionality and provide a better shopping experience.

We may use:

Necessary Cookies

Used for essential website functions, including:

  • Shopping cart operations;
  • Checkout processes;
  • Payment security;
  • Website stability.

Analytics Cookies

Used to understand visitor behavior and improve website performance.

Preference Cookies

Used to remember customer preferences and improve browsing experiences.

Advertising Cookies

Used to provide more relevant advertising and measure marketing effectiveness.

You may manage cookie settings through your browser. However, disabling cookies may affect certain website functions.


Browser Privacy Signals

Some browsers provide privacy preference signals such as “Do Not Track” or similar settings.

Because there is currently no universal industry standard for responding to all browser privacy signals, our website may not respond to every request.

Where required by applicable law, we will process recognized privacy requests accordingly.


Managing Advertising Preferences

You may manage advertising preferences through available browser settings or third-party opt-out tools.

You may also review advertising preference options provided by relevant advertising networks.

Please note that opting out of personalized advertising does not mean you will stop seeing advertisements. You may continue receiving advertisements that are not based on your browsing activity.


Data Security

We use reasonable administrative, technical, and organizational measures to protect your personal information from unauthorized access, misuse, alteration, or disclosure.

However, no online transmission or electronic storage method can be guaranteed to be completely secure.


Children's Privacy

Our website and services are not intended for children under 13 years old.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so we can take appropriate action.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time due to changes in our business practices, services, or applicable legal requirements.

Any updates will be posted on this page with the revised effective date.

We encourage customers to review this Privacy Policy periodically.


Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact us:

Brand Name:
Purelunca

Legal Company Name:
Sichuan Natailiqing Trading Co., Ltd.

Email:
service@purelunca.com

Business Address:
Room 2408, Floor 24, Building 4, Unit 1, No. 299 Yinglong South 1st Road, Chengdu High-tech Zone, Sichuan Province, China